B2B Funnel Process

Team Overview

Step 1
Requiement Analysis Team(RAT)

It Performs End to End Activity of setting up the 'Tone at the Top' by understanding client needs.

Team Responsibilities

  • Tool Kit Design based on requirement from Client
  • Web Design Requirement
  • SOW sign off with client
  • Campaign Defining
  • Asset Analysis
Step 2
Research Team(RT)

Dedicated Team of Engineers and expertise with extensive experience in Research& Analysis of Valid Lead Generation techniques.

Team Responsibilities

  • Understanding Tool Kit
  • Lead Generation using tools like 'Sales Navigator' etc.
  • Identification of  Valid Contact Number using many tools such as  'Apollo', 'Contact out' , Zoom info etc.
  • Lead Documentation
  • Template Preparation
Step 3
Telemarketing & Verification Team(TVT)

Team of Associates who assures the 'Accuracy' and the 'Authenticity' of the Generated Leads.

Team Responsibilities

  • Analyze the deliverables of Research Team 
  • Validate Sales Qualified Lead by using standard process such as BANT, FAINT, ANUM  etc methods based on Tool Kit Requirements.
  • Perform the in-depth verification of Email by using tools like G.MASS to identify and to mitigate all the irrelevant Emails
  • Content Syndication via Email Marketing Strategy to reach the Valid Lead
  • Measure the Conversions i.e. MQL/SQL and perform the corrective actions to increase the Percentage of SQL.
  • Analyze the Traffic, Perform the Phone Verifications for all the unsuccessful visitors on the Landing Pages.
  • Social Media Verification of the potential leads for Authenticity
Step 4
Quality & Verification Team (QVT)
  • Team of Experts who perform the in-depth analysis  on Quality of Lead and also perform the independent checks/corrective actions to meet the defined attributes

    Team Responsibilities

     

  • Conduct the Meeting with TVT Team and to gauge the conversion rates. 
  • Perform the Quality check like Suppression Listing, TAL/ABM, Competition List and Lead Validation as per the Tool Kit. 
  • Uploading the Lead sheet to the CRM Tool  HUB SPOT
Step 5
Delivery Team(DT)

Team of Engineers who are perform extensive Verification and Validation of the Leads for its Authentication, Authorization and Quality as per the Client Requirement or not

Team Responsibilities

  • Analyze the Complete Deliverables i.e. Step 1-Step 4 
  • Conduct the detailed meeting with individual team to understand the conversion Rates, Trust Metrics and also to document the end to end Minutes of Process Templates for each Campagin.
  • Team performs reconciliation of Every Leads against the Client requirements.
  • Team Communicates all the Metric Reports/Evidences and  Authenticated Quality Leads along with Detailed Documentations to the Client.
Step 6
IT Team

Expert Engineers with extensive experience in Development of the Customized Landing Pages to cater the variety of needs of the client for each Unique Campaign.

Team Responsibilities

  • Team Creates unique Landing Pages based on the Client Requirements.
  • Communicated with the Client with the Demo Landing Page to ensure design meets the expectations.
  • Team Cater all the Technology needs of the Individual Teams to achieve the Client Deliverables of Generating the Leads.
  • Team Automates the Lead Generation Process based on the Defined Campaigns. 
  • Team Conducts Extensive Market Research to implement AI based needs to cater the client needs.

Team Overview