Step 1
Requiement Analysis Team(RAT)
It Performs End to End Activity of setting up the 'Tone at the Top' by understanding client needs.
Team Responsibilities
Tool Kit Design based on requirement from Client
Web Design Requirement
SOW sign off with client
Campaign Defining
Asset Analysis
Step 3
Telemarketing & Verification Team(TVT)
Team of Associates who assures the 'Accuracy' and the 'Authenticity' of the Generated Leads.
Team Responsibilities
Analyze the deliverables of Research Team
Validate Sales Qualified Lead by using standard process such as BANT, FAINT, ANUM etc methods based on Tool Kit Requirements.
Perform the in-depth verification of Email by using tools like G.MASS to identify and to mitigate all the irrelevant Emails
Content Syndication via Email Marketing Strategy to reach the Valid Lead
Measure the Conversions i.e. MQL/SQL and perform the corrective actions to increase the Percentage of SQL.
Analyze the Traffic, Perform the Phone Verifications for all the unsuccessful visitors on the Landing Pages.
Social Media Verification of the potential leads for Authenticity
Step 4
Quality & Verification Team (QVT)
- Team of Experts who perform the in-depth analysis on Quality of Lead and also perform the independent checks/corrective actions to meet the defined attributes
Team Responsibilities
Conduct the Meeting with TVT Team and to gauge the conversion rates.
Perform the Quality check like Suppression Listing, TAL/ABM, Competition List and Lead Validation as per the Tool Kit.
Uploading the Lead sheet to the CRM Tool HUB SPOT